Social Strategy

Strategy in social media can mean the difference between spending time and resources cleaning up a mistake that wasn't anticapated vs. amplifying a message that is consistent with the identity of the brand. Lack of strategy is an all too common mistake that many brands' make, and it's effects are more damaging than just simply not gaining potential customers, it can also create ambiguity and specifically drive away would by consumers and promote an improper interpretation of a brand's position in the marketplace.